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Pay Per Click (PPC)

Pay per Click (PPC)

Many businesses could benefit from using pay per click (PPC) advertising, it’s a cost effective solution that allows businesses to control their advertising spend while driving highly targeted leads to their site. Our PPC service is highly configurable, just tell us what you want to advertise, and to who, and we’ll do the rest. Below is a breakdown of our PPC advertising services:

Pay Per Click is a reliable way to get online presence quick. This is a form of advert where you get to pay only when your advert is clicked on by the visitor. This form of advert is preferred to those in which you pay by display because it is closer to real discussion although it is still distant in some cases.

Google AdWords is a big participant in this field racking millions of click on adverts daily. These ads are usually on the top or on the right-hand side of the Search Engine Results Page; sometimes at the bottom. It is bid based where more sought-after keywords costs more than the less sought after.

Google also pays serious attention to the relevance of your website content to the search keyword or phrase, as they seek to always provide the user with useful information. You would be even rewarded with lower cost per click if your content is very relevant to the search keyword or phrase.

Another participant are social media channels; providing similar service while also possessing the capacity to target the users based on age, location, sex etc
High Quality Pay Per Click Services
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PPC Ad Campaign setup
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PPC Ad Creation
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PPC Budgeting

Advanced PPC Keyword research

One of the biggest factors of successful PPC campaigns is keyword research. Our service ensures that we capture all of your critical keywords and work on reducing cost per click (CPC) costs by finding the keywords that are not only vital to your business, but are also more closely related to the search terms that your clients actually use. Strong keyword research can make a huge difference to a successful PPC campaign and we have a flagship bespoke system that not only ensures that this process is as efficient as possible, the quality of the results is what sets us apart from the rest.

If you would like to get started with PPC advertising for your business, get in touch with our experienced team of experts today and let them show you what we can do for you and your business. We can run you through our complete range of outsourced solutions that can make a world of difference to your business.

Our team can set up a highly targeted PPC campaign. We take care of the intricacies that are involved in creating successful ad campaigns. We set up accurate targeting, remarketing and location settings to ensure that your campaign is fully optimised to reach purely those leads that you are looking to advertise to. We will ensure that your campaigns are as efficient as possible to ensure that there is no wasted budget spend.

Not only will our campaigns be highly targeted, they will also feature adverts that draw the eye and are curated by expert copywriters with years of experience in branding and marketing to ensure that they look as good as they perform. Many PPC platforms place emphasis on well written adverts and it is important to ensure that this opportunity is maximised.

Budgeting is also a key area of PPC advertising. Of course, like most people, you would love to have an unlimited ad budget – but this isn’t feasible. With our PPC service, we will ensure that we work within your budget to ensure maximum exposure for the minimum price. Due to our inherent understanding of the PPC platforms, we can drive down the cost of clicks by ensuring that the campaign is well designed and that relevancy is kept high.

PPC vs SEO

While clearly SEO is very important to the ongoing success of your business website, the process can take a while to see the fruits of your labour. If you are looking to turbocharge your results, you may wish to consider pay per click (PPC) advertising. Pay per click advertising offers a quick and cost-effective way of getting your name to the top of the Google search engine results page. For most companies, the thought of paying for individual clicks and the potential technical headache involved in setting up an advertising campaign can be off-putting, but why not outsource the process? By outsourcing, you can ensure that your advertising campaign is left in the hands of a team that truly understands the inherent opportunity that comes with pay per click advertising, and can help you to utilise this for your business.

Highly Targeted Traffic With PPC

One of the biggest benefits of pay per click advertising is the ability to target potential customers. When set up correctly, pay per click advertising is highly effective at targeting purely the demographic that you are aiming for. You cannot only target traffic to your site, you can also retarget those who have previously visited your site. This process, known as remarketing, is highly effective in bringing people who have previously considered your product or service back to your website in a very cost-effective manner. Remarketing is a remarkably effective process and is a speciality of our Google certified team.

Pay Per Click Advertising For ROI

If you are trying to enhance your return on your advertising spend then pay per click advertising is an extremely effective way of doing it. In trying to bring in highly targeted leads to your business, you can decide how much an individual click is worth on an individual part of your site. For instance, if you have a particularly profitable product then you can adjust your bidding so that you have a higher chance of winning that click. You may also have slightly lower profit products that you may wish to have a strict budget for, this is perfectly feasible and the platform that we use is highly configurable to help control your advertising spend. With the way that the ad auction works, it pays to have a team of very experienced people in your corner as they can reduce your cost per click (CPC) costs by creating excellent advertising and highly specific keywords to ensure that your spend is controlled and highly targeted.

Put Us To Work

If you wish to harness pay per click advertising for your business as an alternative, or indeed as a supporting effort to your SEO efforts, please get in touch. Our experienced Google certified team can setup and manage your advertising campaigns to suit your needs and budget and ensure that you get an excellent return on your investment. Once up and running, we will ensure that you are provided with up-to-date reports to see exactly how your money is being spent and just how effective the advertising campaign is, this way you are always in control. So, for more information on our services, please get in touch and we will be happy to help.

Do you guys service only Nigerian clients or website?

The short answer to that is – No!

Are you a company that works across borders? If so, you may be wondering about advertising in a different country. If you are keen on the idea of PPC advertising then you may be wondering if it can be harnessed in different countries. The simple answer to that question is yes. Of course, depending on the location that you want to target, you may have to use multiple platforms. In general, most of the major platforms work globally and there will be the ability to target the local region with PPC advertising.

Multi-Language PPC

Another issue of course that exists with international PPC is the different language options that are going to exist across different PPC platforms in different regions. If you outsource your PPC efforts to us, we can take care of all of that for you. We have an extensive network of contacts that can help us to create adverts in various regions and in various languages. Our ability to work across borders helps our customers to grow their business no matter where their potential customers may be. PPC advertising really does offer amazing options for lead targeting, and most companies in most industries could benefit significantly from harnessing the ability and opportunity that comes with PPC advertising.

Getting Ahead Of The Global Competition

Our ability to work across borders also extends to keyword research and SEO. By harnessing these three key ingredients, you can grow exponentially in any region of the world. We have helped many customers to advertise their products and services in locations all around the world, this has helped them to grow in often booming growth countries and has allowed them to continue expansion outside of the mature markets that they already working. Our integrated PPC system allows us to target valuable leads across the globe in their own language and bring them to your door.

International PPC Instead Of SEO

You may be wondering whether it is worth creating a local site for every region that you’re looking to target, the beauty of international PPC is that you will not need to do that and you can bring your global targets back to your base site. This is helpful because it means you can contain your SEO efforts to one site and often to just one landing page. Many of our clients don’t wish to go to the expense, or want to worry about more than one website and this is where international PPC can make a huge difference.

A Team You Can Trust

Our highly experienced team of specialists can help you to grow your business outside of your existing boundaries. By harnessing international PPC, they can help to advertise your business to highly targeted leads in almost any region in the world. For more information and to see what we can do for your business, please get in touch. Our team will be happy to guide you through our list of services and can come up with a completely bespoke solution that fits your exact needs.

Apart from search, do you guys also do other forms of PPC, like display, banner ads, etc

If you are looking at extending the advertising reach of your business then Google’s Display Network offers an exciting option. The Google Display Network uses Google’s extensive reach to deliver your advertising on a multitude of pages, apps and even YouTube videos. Just like standard pay per click advertising, you can be extremely judicious in the targeting of your potential customers and you can also receive extensive reporting on the way that your adverts are being served. This treasure trove of information can be vital in helping you decide which of your adverts are working well and perhaps which ones are working not quite so well. The platform is an excellent option for those who are looking to extend their reach outside of the normal Google search results page.

Custom Adverts For Google Display Network

Of course if you are going to use the Google Display Network, you’re going to need advertising to show on it. We can help to create advertising that delivers excellent results. We can also offer a/b testing which means that we create and test multiple adverts to see which ones work well, which ones need improvement and which ones should be scrapped. The vast array of options and configurability of the Google Display Network mean that it’s an ideal option for many businesses as part of their overall pay per click advertising strategy.

Don’t Want Your Ads To Appear Somewhere? No Problem

The major benefit of using the Google Display Network is the ability to choose where and when your adverts will be served. Have you noticed that you don’t get much impact from your adverts that are showing overnight? Then you can take them out. Notice that one of your adverts is delivering significantly better results than all the others? That one can be prioritised to be shown more often. With our Google certified experts, you can be sure that you have a team that is experienced in using the Google Display Network and knows exactly how to extract the maximum amount of value from it for your business.

Custom Reporting For ROI

Another ideal feature of pay per click advertising is the ability to see how effective your spend is. The sheer amount of reporting that can be produced is mind boggling and we can give you a metric for almost anything. Our experts will sit down with you to figure out what is important to your business and how we can best show that our efforts are helping. Many businesses worry about ROI from pay per click advertising, but with our custom reporting and extensive experience, we can ensure that you always remain in control of your costs.

Getting Started With Google Display Network

So, if you would like to talk to us about using the Google Display Network for your business advertising, please get in touch. Our expert team will be happy to talk to you through our range of services and offer you a bespoke solution to help your business extend its reach.

Ongoing Campaign Management

We use a variety of platforms to manage our PPC advertising. From Facebook to Google Ads, we have a channel and strategy that will deliver huge benefits to your business. Our experience in delivering highly effective and efficient campaigns means that we can deliver the highly targeted traffic that you need at a cost that suits your business.

Remarketing

If you are interested in bringing already engaged visitors back to your site then you may wish to consider using PPC remarketing. Remarketing is the process of advertising specifically to people who have already visited your site and is an extremely effective technique for increasing your sales. Remarketing is one of the best reasons to consider pay per click advertising for your business and when carried out correctly, can make for an efficient method of drawing people back to your site who had previously engaged with it. The service is highly configurable and can be targeted with high levels of specificity to ensure an efficient use of your advertising spend.

PPC Remarketing Setup And Management

Of course for many businesses, the idea of setting up a remarketing campaign is out of the question. There is the need for significant prerequisite technical knowledge and an ability to stay on top of the process. This means that many businesses do not harness a technology that could make a significant difference to their bottom line. By outsourcing your PPC marketing efforts to us, you can be sure that your advertising spend is in good hands and that we have a technical team that will take care of all the more difficult parts of setting up and maintaining a PPC remarketing campaign.

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what ppc actually looks like

PPC Remarketing For Lowering Cost Per Click

For many companies, their main issue with pay per click advertising is the amount of money that the process can cost. Of course a mismanaged PPC campaign can cost your business very dearly. But our Google certified experts can ensure that your PPC remarketing campaign is highly targeted to ensure that advertising money has been spent only on those who are likely to come back to your site to buy. We use significant amounts of data to ensure that we select only the right candidates to be served your adverts and that those are by far the most likely people to buy from you. This process helps to keep your overall cost per clicks down by ensuring that only the most likely leads are targeted.

PPC Remarketing For ROI

Many businesses spend a significant amount of money on marketing. Often this is highly successful, but can you really be sure that your marketing efforts are paying off? The beauty of pay per click advertising is that you can see exactly where your customers have come from and see actually where they’ve gone. You can also see exactly how many of them have gone on to buy your product. PPC remarketing takes the guesswork out of marketing and how much you are getting back from your advertising. Many businesses now see the impact that PPC remarketing can have on their marketing efforts and the dramatic effect that it can have on sales. if you would like to get started with PPC remarketing for your business, please get in touch and our team will be happy to talk you through the process of getting setup with PPC remarketing.

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